Career at LOOP - Growth Marketing Analyst

About LOOP

LOOP is a mission-driven insurance company, creating fair car insurance for all. Rather than relying on unfair criteria like credit score to price our customers — we use predictive models and real-time driving data to give customers a price they can feel great about.

We are tech-powered and people-centered. Our community, customers, and team members are at the heart of who we are and why we do what we do. We’re a B-Corp backed by top-tier VCs, institutional investors, and reinsurers, who all believe in the change we’re bringing to this industry.

If you’re looking to join a dynamic company that is positive, engaging, and diverse you’ve found the right place.

‍The Role

In this role, you will become an integral part of the diverse, fast-paced, and highly passionate LOOP team. You can expect to work closely with our Head of Growth, creative teams, and data team to develop meaningful campaigns that not only resonate deeply with our audience but propel them to take action and join our community.

The Growth Marketing Analyst will design experiments, evolve creative, and optimize conversion rates, using data analytics. The Analyst will be responsible for tracking every touchpoint of the customer user journey to project attrition and customer lifetime value.

What you’ll do

Develop insights into how to grow revenue, scale or monetize products, and launch high-impact campaigns
Develop an understanding of the customer journey that inform conversion and insights into customer lifetime value
Develop customer personas
Design and oversee the implementation of A/B testing to improve conversion
Provide feedback and work collaboratively with digital ad creative and copy development
Design automations and dashboards to report on advertising budget spent and ad/campaign performance.
Provide ongoing actionable insights into campaign performance to relevant stakeholders.

Qualifications:

Experience in multi-channel digital advertising and Facebook, Instagram, Google Search metrics
Experience designing experiments and implementing A/B testing
3 to 5 years of direct experience working in marketing data analytics, preferred
Analytical skills, including experience using SQL; Python and Google Cloud experience is also highly preferred
Project management experience
Experience with cloud technology, Google Cloud Storage preferred
Experience visualizing results using Tableau or Looker

Details

This position is full-time, based in Austin TX with potential options of remote work.

Compensation is competitive and commensurate with experience. Includes a competitive salary, medical and dental insurance benefits, extended paid family leave, and stock options.