They charge you more based on things that have nothing to do with how you drive. They point to gender, job title, marital status and even your credit score—which is systematically biased against vulnerable communities and has nothing to do with how you drive. They don’t want to change the system. We do.

LOOP is different. We’re building fair, equitable, and affordable insurance based on how and where you drive. We put people first, treating our members with respect and dignity—making sure they can chat with an understanding person, not a frustrating bot. And as a Public Benefit Corporation we’re committed to giving back and being a force for good in the world so we can uplift the communities impacted by systemic injustice. To us, that’s what it means to Drive Good.